Laurmar

Laurmar is a brand that represents elegance, luxury, and sophistication. With its timeless style and attention to detail, Laurmar is the perfect choice for those who want to make a statement with their fashion choices. From beautifully crafted accessories to stunning apparel, Laurmar's collection exudes confidence and class.

Elegant, luxurious, and sophisticated fashion with beautifully crafted accessories and stunning apparel. Timeless style and attention to detail exude confidence and class.

At Bransis Agency, we created the branding for Laurmar's high-quality socks. Our team worked closely with the client to understand their values and vision for the brand, and then developed a comprehensive brand strategy that included everything from the logo and visual identity to the packaging design. The result is a sleek and sophisticated brand that accurately reflects the quality and elegance of Laurmar's products.

In addition to the visual branding, we also helped Laurmar develop a strong brand voice and messaging strategy. We conducted market research and competitor analysis to ensure that the brand's messaging would stand out in a crowded market. By developing a clear and compelling brand story, Laurmar is now able to better connect with their target audience and differentiate themselves from their competitors. Overall, it was a pleasure to work with Laurmar and we are proud to have been a part of their brand development journey.

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Vlad at Bransis provided exceptional branding services for Laurmar. He captured our vision with creative design concepts, delivering a beautiful logo and marketing materials that perfectly represented our brand's personality

Laurentiu Manolache

Laurmar

Our approach

At Bransis, we used Design Thinking in our branding approach for Laurmar. We started by conducting extensive research on the target audience and the sock industry to gain a deep understanding of the market and consumer needs. We then focused on ideation and generating a range of creative concepts that would capture the essence of the brand and resonate with its target audience. Our team then worked on prototyping and testing the designs to ensure they met the needs of the client and the market.

Discovery Phase

During the discovery phase, we conducted extensive research on the sock industry and target audience. This involved analyzing competitor brands, identifying market trends, and understanding consumer preferences.

Strategy Phase

After the research phase, we used the insights gained to develop a brand strategy for Laurmar. This involved defining the brand's positioning, values, and messaging to communicate its unique identity to the target audience.

Design Phase

In the design phase, we created a range of creative concepts that captured the essence of the brand and aligned with its strategy. We experimented with color palettes, typography, and imagery to create a distinctive visual identity for Laurmar.

Execution Phase

In the execution phase, we implemented the chosen design and created brand guidelines that provided consistency in the use of the brand across all platforms. We ensured that the final design was versatile and could be applied to various mediums, including product packaging, marketing collateral, and digital media.

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